You can deliver it on Facebook, and now video is headed to Twitter. This is great news for companies investing in social media.

They’ll no longer have to post a link to their video and hope Twitter users leave the site to watch. Instead, the new Twitter will allow users to embed their video within Twitter itself.

This isn’t just another way to deliver video. A recent study shows Twitter has become the 2nd fastest growing discovery of video views.  Now that Twitter is expanding that capability, look out for even more growth.

Now that’s something to Tweet about.

–Tony Gnau

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