I’ve been meeting a lot of small business owners lately who have websites… but no website video. There are a few reasons why I think they’re missing a huge opportunity. Here are a few reasons you need an About Us video.
There’s no way around it. When a website features a video, visitors watch them, and there’s no better way to create a good first impression than with a quality video. A company can have the most beautiful website on the planet, but at the end of the day it’s unlikely the site going to stir any emotion in visitors.
A video on the other hand is all about eliciting emotion. I’m not talking about making people laugh or cry. What businesses can achieve with a quality video is inspiring confidence in the brand, and putting the company in a good light so that it’s likable. And we all know we buy from people we like.
It’s not as expense as they think. Business owners hear “video” and think money pit. Huge production teams eating up big budgets.
Well, I’m not going to lie… that can happen. The thing is if they pick the right producer, they’ll come in on budget and deliver a terrific story. Heck, we offer a nice package for less than $1,000. You can get quality storytelling on a budget.
These business owners without website videos aren’t alone. That means the ones who choose to produce videos will have a leg-up on their competition. We’re all doing our best to set ourselves apart from the pack. A quality video is a sure way to do it.
We’re at a point where small business owners are going to have to take the next step. Ten years ago many were still in denial that they needed a website. Ten years from today a website video will just be considered an essential website component.
Which side of the trend is your business on?