To Voice… Or Not To Voice

It’s a familiar format, but it seems to be slipping away a bit.  The traditional corporate video where a narrator dictates the story is slowly being replaced by what we call in the TV news biz… the NAT SOUND piece.

That’s where the entire story is told using sound bites, natural sound… and no narrator voicing the story.  It’s quite the paradox for someone like myself who loves to write because while I enjoy being able to control the story, NAT SOUND pieces just come off as much more natural.

There’s no “right” way to do a story.  I think every story is unique, so a decision on whether or not to “voice” it needs to be looked at on a case-by-case basis.  Companies that have a tightly controlled marketing message may want to stick with “voiced” stories, but I have to admit… I’m counseling more and more of my clients to give NAT SOUND pieces a try.

“Voiced” Story Example:

NAT SOUND Example: