Scott Brown won the Massachusetts Senate seat using solid campaigning… in-person… and online. All you have to do is take one look at his web site (brownforussenate.com), and you know this guy had a solid team behind him… guiding him down the right cyber path.
And prominently posted right at the top of his web site… a YouTube video introducing him. Now, it’s not the best produced video I’ve seen, but it definitely gives you a sense about him. In the last three days, it’s received more than 127,000 hits!
Introducing yourself… your business… via video… works.