I got a question last week from a business owner, “What do you do if you want a video for your business but you’re camera-shy?” It’s not an unfamiliar question and my standard answers is, “Suck it up.” After a moment of shock, I smile and say, “Do testimonial videos.”

testimonials accomplish a few things

Testimonials are the camera-shy business leader’s best friend because it’s a win-win-win. Hearing from people who use a product or service makes a big impact on viewers… the clients who provide their story get some publicity as well… and the camera-shy business leader doesn’t have to be seen or heard on camera!

Testimonials work… bigtime

I’ve blogged a lot in the past (here, here, here… just to name a few) about how effective testimonials can be, but I think this is the first time I have come at it from this angle.

It’s certainly something to keep in mind if you’re looking for ways to promote your business, but don’t necessarily feel comfortable being the face of the company.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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