Spice-up Your PR/Marketing Videos

Music can make or break your videos. Nothing sets a mood better. The feeling your video leaves behind will be greatly shaped by the music bed you put under it.

Having produced videos for a while now, we’ve built a nice little royalty-free music library… mostly songs we’ve downloaded from premiumbeat.com. We definitely have some favorites, and it’s easy to keep going back to them.

I had one in mind for a video we just completed, but at the last second I decided to download something new. It’s amazing how a new song spices things up. Not just for the video, for the editor as well. The new music really made me scrutinize the edit in a whole new way.

Music set the mood in the video… and the edit suite.

–Tony Gnau