My wife posted a note this week on simplehuman’s Facebook page about our squeaky trashcan lid. She got a personalized return message with how we can get a new one at no charge.
That’s the way social media is supposed to work. That’s why your PR/marketing videos need to be focused on the audience’s needs… not your company’s.
When you’re producing your social media videos, keep asking yourself the question… how does this serve my audience?