Big businesses have it easy. They’re big companies with big marketing budgets. They can use that money for all sorts of things, including… marketing videos. Small businesses… not so lucky. Every dollar spent on marketing materials is closely considered.
Which is why small business owners and marketing pros need to be more savvy. They need to know how to maximize the money spent on their marketing tactics. Tough to do when it comes to video. Video can be expensive, but there are bargains to be had… if you know where to look.
Video Production Companies
Believe it or not, there are plenty of video production companies that will take on low-budget projects. You just need to ask them.
We have customers who were surprised to find out they can get a really good video for $1000. As a matter of fact, we designed a whole video production process (3-Step Storytelling) specifically to produce low cost videos.
There are other video production companies willing to take on small projects. Here’s the tough part though… you have to be honest about your budget and share it upfront.
I know… you don’t want to share your budget because maybe they’ll charge you less, and then you’ll miss out on a great deal.
Reality check… if you’re looking to get a marketing video for less than $2000, you’re already getting a deal. Sharing your budget in advance will save you and the production company a lot of time.
Some video crews won’t even pick-up their cameras for less than $10,000, so why waste all that time talking through your project with them only to find out something like that when you get a proposal from them.
On the other hand, if you tell someone upfront… I have $1000 budget… a $500 budget… you’ll weed through production companies much more quickly.
If you’re striking out on production companies, finding an independent producer or videographer might be the way to go. There are websites out there devoted to finding these people, or you can always check/post on Craigslist.
This part is critical though, make sure you see some of their work in advance. Not only that, dig deeper to find out if it’s REALLY their work.
Did they shoot and edit it? If they answer yes, ask them what kind of camera they used. Ask them what kind of editing software they used.
The type of camera and editing software doesn’t really matter, but someone who didn’t really do the work will stumble over those questions.
If they give you a vague answer… I shot it on a Sony… insist on the actual model. Anybody worth their salt as a videographer is going to be able to tell you exactly what type of camera they used. We’re kind of obsessive about our gear.
Worst Case Scenario
Maybe you have no budget at all for marketing videos, but you’d still like some. You can always do it yourself.
Will wonders never cease!? A video pro advocating DIY video!?
Yup. If you are a small business with no marketing budget, I think it’s perfectly fine for you to DIY.
Get your friends and family involved. Have them help you. Just do it! Video is too good of a marketing tool for you to miss out on because you don’t have a budget for it.
If you run a medium-sized company or up, it’s a terrible idea for all sorts of reasons. The main one being you don’t want to ruin your reputation by producing a cheap looking video.
On the other hand, you small business owners and managers… I’m giving you a DIY video pass. If you’re known as a small business, your audience won’t hold a less than professional video against you.
Marketing videos are no longer a luxury… they’re a necessity. Video is the way companies now communicate with their customers. Don’t let a small budget keep you from using the same marketing tactic as big business.