Video just does things that text can’t do, and I found a really good example. It’s an online ad for the new Bose bluetooth headset.

The text on the landing page promises…

• Exclusive Bose technologies let you hear calls better, even as noise levels change
• Noise-rejecting microphone allows callers to hear more of your voice—in windy and noisy environments too

Look… reading it is one thing, but seeing and hearing it? That’s what sells people on a product like this. Bose clearly understood this and posted a very clever video on the page to demonstrate the product.

Take a listen and you’re bound to agree with me. Video just does things text can’t do.

–Tony Gnau

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