Say It, Prove It PR And Marketing Content
A friend of mine and I were talking about yesterday’s blog post (Unscripted, Authentic PR And Marketing Videos) and he gave me a challenge.
Say it, prove it. It’s actually one of my favorite expressions I learned as a TV news reporter. If you make a claim in a story, back it up with video or a sound bite proving your point.
My challenge for today was to provide an unscripted PR/marketing video with an authentic voice that still carries a corporate message. Easy. I like to think all of T60’s videos do that, but one we produced for Goose Island Beer Company stands out.
VIDEO– 312, Chicago’s Beer
No script, all passion.
–Tony Gnau