A friend of mine and I were talking about yesterday’s blog post (Unscripted, Authentic PR And Marketing Videos) and he gave me a challenge.

Say it, prove it. It’s actually one of my favorite expressions I learned as a TV news reporter. If you make a claim in a story, back it up with video or a sound bite proving your point.

My challenge for today was to provide an unscripted PR/marketing video with an authentic voice that still carries a corporate message. Easy. I like to think all of T60’s videos do that, but one we produced for Goose Island Beer Company stands out.

VIDEO– 312, Chicago’s Beer

No script, all passion.

–Tony Gnau

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