I hope everyone had a nice long weekend. Around here we got to watch the Chicago Marathon. It has really become a huge event, and year-in and year-out I really love their marketing videos.
Marathon officials capitalize on something business leaders should think about… passion. Runners are a dedicated bunch, and their passion comes across so well.
That’s what corporate video needs to be about. Companies need to find the passionate people who work at their organizations and make sure they’re the ones who are being featured in the PR/marketing videos.