My wife ran into a local business owner yesterday and complimented him on the video at his website. She asked a bit about the video and he revealed something interesting.

He said that everyone over 35 who goes to the site reads the text, and everyone under 35 watches the video.

Now, we don’t have the full analytics here, but they obviously got this business owner’s attention. He also mentioned he’s going to add more video to the site since it’s apparently driving traffic to his company.

That’s the power of video… ROI-style.

–Tony Gnau

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