It doesn’t have to be about you… to be about you.

Video is a great way to highlight the exciting things you’re doing at your company. It’s also a great way to build long-lasting bonds with clients and show prospects how you value relationships.

Once you’ve produced your “About Us” video, don’t stop there. Look for ways to promote your clients.

The best way to do this is to think about your audience. The people following you on Facebook, Twitter, YouTube and beyond. What value are they getting from your content?

Now think about your clients. What types of things are they doing at their business that your audience can learn from?

Have something in mind? There’s your video.

We’re doing this ourselves. T60 is producing a whole series of videos this year featuring our clients and their video strategies. Why they use video and how they use video.

See the first video in the series featuring Goose Island Beer Company.

Our clients get added exposure, our audience gets some fresh PR and marketing insights, and we’re the company that brings it all together.

It’s content that isn’t about us, but it is about us.

–Tony Gnau

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