PR/Marketing Videos Go Back To School

One of the great things about online videos is the ability to take people to places they normally don’t get to go. Want to see it being done to near perfection? Start following college athletics.

The University of Southern California takes on Notre Dame this weekend in South Bend. It’s one of college football’s best rivalries, and thanks to YouTube fans get unprecedented access to their teams.

Each university’s athletic department has their own channel, and they post multiple videos every week documenting the comings and goings of their football programs. Pretty cool stuff if you’re a fan.

Business leaders… pay attention. This could be you giving your prospects and customers a behind the scenes look at your company. That sort of access can build real loyalty.

–Tony Gnau

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