PR/Marketing Videos Educating Customers

Courtesy: Virgin America

This isn’t the first time I’ve blogged about Virgin America. I’ve never flown the airline, but I can’t wait to give it a try.

One of the reasons, I keep getting these videos via Facebook that do a great job of promoting the airline. Yesterday’s video featured a partnership with Google allowing travelers to check-out a laptop to surf the web during their flight.

Just another great example for businesses. The video itself is nothing special, but I watched and now I know about another service the airline provides its customers.

Could Virgin leaders have done this with a simple text post? Yes. Would it have had the same impact. Doubtful. Video doesn’t just provide the information, it transports you to the airport and gives you a sense of what it would be like to actually use the laptop.

That’s the power of video. That’s why you need to put it to use promoting your business.

–Tony Gnau

VIDEO: Virgin America/Google Laptop Service