It’s the perfect title because it hints at the mentality business leaders need to embrace once they start posting online videos. The company may make widgets, but it’s now a television station as well. That means company officials have to program their channel with all sorts of videos that people will want to tune in to see.
It’s important to remember, without viewers there’s no point in having your channel. This is why you need to focus the content on the audience, not your company. Sure, you can communicate things about your company, just make sure you’re serving the audience’s interests. Constantly ask yourself a question from a viewers perspective… why do I care?
They’re only going to tune in to your channel if you’re posting videos relevant to them.