Will a video tease help businesses?

I watched a promotional video via Facebook for Jeremy Clarkson’s new DVD, and it was basically a tease that got me thinking.

If you’re not aware, Clarkson stars in the BBC’s mega-hit TV show, “Top Gear.” I love the show, you should check it out. It’s a car show, but you don’t need to be a gear head to enjoy it.

Anyway, the promotion showed a portion of the video, but it held back on revealing the outcome of a car race. We’ll have to buy the DVD is see the result.

I started wondering if this might be a good technique for other businesses’ marketing videos?

On the other hand, it might just irritate viewers. Any thoughts?

–Tony Gnau

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