PR/Marketing Lesson From The Pool

I know I’ve blogged about this before, but the USC athletic department’s “Matt vs.” video series is pretty awesome.

For those of you new to the series, USC quarterback Matt Barkley and some of his teammates have been competing against other USC athletes in their sports. In this week’s video, Matt and defensive captain T.J. McDonald got some pool time with the 4-time defending national champion USC men’s water polo team.

You heard me… a couple of novices playing alongside the national champs.

I’ll be honest, none of the videos I’ve seen have been hilarious, but they’ve all been entertaining. The idea is to show another side of Barkley and his teammates, highlighting their personalities off the field. The end result is something business leaders need to pay attention to.

Businesses could do this too

Any business could do this sort of thing. Who’s the public face of your company? Why not a series of videos where that person takes on someone else’s job at the company? They go work in accounting, the mailroom, etc.

The end result is a double-barreled hit. First, it makes that public face more endearing. A little humility and self-deprecating humor go a long way to getting prospects and the rank-and-file to warm up to them. Are you listening CEO’s?

Second, the video highlights the work of other team members. How many times is Janet in accounting or Phil in the mailroom going to be made to feel special? They get a boost and other employees see their co-workers being singled out.

The whole series would be great for morale.

–Tony Gnau

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