PR And Marketing Eye On The Future

Video is a crucial aspect in any public relations or marketing plan these days, and chances are it isn’t going to be the least expensive part. Production prices have come down a lot, but that doesn’t mean you can’t do even better.

One way is to keep your eye on the future while you’re producing your current video. Think about ways you might be able to easily update the video down the line.

It might be something as simple as paying attention to the raw video that’s being shot. Is it material that will be easy to swap out in a year or two with fresh material?

If so, you could end-up saving big money. Instead of shooting a whole new video to replace the old one, you may be able to shoot some new raw video and drop it into the current video.

–Tony Gnau