Marketing guru Seth Godin wrote about emotions today in his blog. He mentioned how marketers work to supply people with the right emotions focused on their brands.
Video is a great tool for this sort of thing. Creating a video gives you an opportunity to capture emotion and transmit it to your audience. Do you want them smiling, choked-up, feeling confident? It’s a major consideration when you’re creating a corporate or marketing video.
Facts are easily forgotten, but emotions will linger.