Powerful Emotion, Forgetful Facts

Marketing guru Seth Godin wrote about emotions today in his blog. He mentioned how marketers work to supply people with the right emotions focused on their brands.

Video is a great tool for this sort of thing. Creating a video gives you an opportunity to capture emotion and transmit it to your audience. Do you want them smiling, choked-up, feeling confident? It’s a major consideration when you’re creating a corporate or marketing video.

Facts are easily forgotten, but emotions will linger.

–Tony Gnau