It promotes that the chain is now making pizzas and provides a promo code for $5 off an online order.
Okay, there’s nothing earth-shattering here. The video really isn’t anything interesting, but here’s what’s important… I watched.
How many Pockets Facebook posts do you think I’ve blown through and not even noticed? I’m sure a ton, but I stopped when I saw video.
Not because I was Facebook-mining for blog material (yup, I occasionally do that). No, it was because the video icon caught my eye and I was curious to learn more about their pizzas.
Video does a good job if catching our attention. It’s just one of the many reasons why it’s a great way to promote your business or brand.