Pockets’ Video Pizza Promo

Anyone out there a fan of Pockets? It’s a Chicagoland sandwich chain and it’s one of my favorites. I follow them on Facebook and noticed a video they posted yesterday.

It promotes that the chain is now making pizzas and provides a promo code for $5 off an online order.

Okay, there’s nothing earth-shattering here. The video really isn’t anything interesting, but here’s what’s important… I watched.

Video works

How many Pockets Facebook posts do you think I’ve blown through and not even noticed? I’m sure a ton, but I stopped when I saw video.

Not because I was Facebook-mining for blog material (yup, I occasionally do that). No, it was because the video icon caught my eye and I was curious to learn more about their pizzas.

Video does a good job if catching our attention. It’s just one of the many reasons why it’s a great way to promote your business or brand.

Mmmmm… pizza.

–Tony Gnau

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