Online Videos Won’t Save Your Spam Campaign

Online Videos Won't Save Your Spam CampaignIf you’re producing online videos, chances are you’re doing some content marketing to go along with them. I hope you are anyway. Well, if so, here’s an important tip. Make sure you have a quality email list.

We all know there are different theories on lists. Quantity versus quality… which would you rather have? Clearly, I fall on the quality side, and that belief was confirmed last week.


I received some spam. Shocker… I know. We all get it. Have you ever received spam from one of your competitors?

Yup. A video company sent me a fake-personalized email telling me how video can help my website.

After I stopped laughing, I investigated a little further. Not about how video can help, I’m pretty well-versed in that. No, I started looking into the company.

I had never heard of it. The company wasn’t local, and clearly it was running some sort of national spam… I mean… email campaign.

Does this really work? The email was “personalized,” but it was clearly fake. The only reason I even opened the email was because it mentioned video and I had a feeling it was from a competitor.

My other issue is where did they get their email list? I mean, I know I’m just another address on the list, and they could care less that I’m a video company. What’s their open and click rate like?

Online videos + quality list = good campaign

I’ll take a smaller list with more motivated readers any day, but we all know that’s only part of the battle. If you’re getting a good open rate, you also want people to click. Video is an awesome enticement. An image with a play button on it… it just calls people to click.

Send them to a quality video that tells a good story? Your email campaign is on its way to paying off.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.