Online Video Meets Social Media Gaming

Public relations maestro Gini Dietrich occasionally blogs at about gaming and how it can be used in a PR/marketing setting. I’ve been thinking about various ways to incorporate video into social media games, and apparently I’m not the only one.

I love the promotion Dodge is running via YouTube. It’s basically an online video scavenger hunt for three of the company’s new SUVs, and the winners who find the vehicles get to keep them. Dodge is posting a series of videos at its YouTube channel providing hints.

Most of the videos are pretty simple, but it’s clear they’ve been well-produced. We’re not talking video shot by some amateur in the company’s marketing department on a FlipCam. It’s clear that pros shot and edited these segments. They actually look and feel more like TV ads than online videos.

Regardless, the game is fun, the videos look great, and it has my creativity synapses working overtime.

–Tony Gnau

VIDEO: Dodge YouTube Channel