American Airlines has produced some good videos in the past, and they keep up the tradition with their latest offering. It’s called, “New York Subway Station Domination.”

The airline must have some solid market research showing that subway advertising works for them because this is the second video they’ve based around the subject.

I love the fact that neither uses sound bites or narration to drive the story. They’re made up entirely of music, images, and solid editing. American clearly works with some talented producers because in their hands… that’s all they need to tell a quality story.

That first video is flat-out one of my favorites. This latest video isn’t quite as good, but it’s a solid effort. I think it would have been even better had they chopped it down by a minute. Running nearly two-and-a-half minutes, it’s way too long. The music and editing deliver terrific pacing, but it just keeps going and going.

Other than that… I love it. Can’t wait to see what they come up with next. Maybe they’ll put ads on subway passengers?

–Tony Gnau

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