That peaked his interest.
Turns out he teaches at Northwestern’s business school, and specializes in… wait for it… marketing. That started a back-and-forth, and I don’t know who was more interested in what the other had to say.
The big takeaway I got from the conversation was that we’re on the right track. I told him how I don’t think of us as marketers, that I believe we are storytellers first and foremost. He loved hearing that and talked about how he’s teaching the same thing in the classroom.
Nice to hear the next generation of marketing students are going to be on the same page as our story when they graduate.