I shot an interview last week at Prophet. They call themselves “a strategic brand and marketing consultancy.”
Anyway, I interviewed Andy Stefanovich, and his book Look at More is all about innovation. After we finished, he and the company’s social media guru asked if they could have a copy of the raw interview. My client was along for the shoot and didn’t have a problem with it, so I said sure.
Their response, “Great. There was some real Tweet-able stuff in there.”
What a great idea! The interview was probably about 10-minutes long. The video will be less than 2-minutes. A lot material that would normally end up on the cutting room, resurrected for social media.
Talk about a great way to generate content.