The Masters wrapped up yesterday. I can’t help watching a major golf tournament without thinking about one of our biggest projects ever. In 2006, we produced a DVD for Medinah Country Club that was the mother or all event videos T60 has ever produced.
For those of you not into golf, Medinah Country Club is Chicago’s championship golf club. It has hosted three U.S. Opens, two PGA Championships and last year… the Ryder Cup. You can be anywhere in the world and say, “Medinah,” and golf fans know what you’re talking about. As a golf fan, you can imagine how honored I was to work on this project.
KNOW YOUR AUDIENCE
Club leaders wanted a keepsake they could give to members after hosting the 2006 PGA Championship. Putting on one of golf’s major championships is a huge undertaking. Hundreds of members volunteer a lot of time and effort to make sure every detail is covered. The club leadership wanted to give every member a gift as a thank you.
It’s common at many tournaments for members to get a video… all the highlights, interviews with the golfers, things like that. What the club’s leaders wanted in this case was something different. They essentially proposed producing a 30-minute special on all the efforts to put on the tournament. So while Tiger Woods won the 2006 PGA Championship, he wasn’t the focus of the video… the members were.
See… they understood their audience. GIve the members a highlight video, some may watch, some may not. Give them a video featuring themselves and all their friends… everyone will watch. At the very least, they’ll want to see who made it into the video. It was a great idea, and it was a huge success.
EVENT PLANNING TAKEAWAY
Most events don’t need a 30-minute show produced, but they do need a little something. A short video, maybe 1-3 minutes long is just fine. Something to share with people who attended, those who couldn’t make it and anyone else who might be interested.
Why? People like to know they were a part of something special. Putting it on video and sharing it with them, and allowing them to share it with their friends and colleagues makes them feel like they were.
See one segment of T60’s video for Medinah Country Club…
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