One of my favorite things about online marketing videos is the opportunity they provide businesses to give customers an insider’s look at the company.

I just watched a video Ford has on its YouTube channel showing people how they test a vehicle for wind noise. From a production value standpoint, the video is okay… nothing special really.

Where it excels is simply giving a guy like me a glimpse behind the curtain. I’m going to be in the market for a car in the next couple years, so I find myself looking at stuff like this.

Online videos are completely changing the way we shop. They give us a whole new perspective that consumers didn’t have even just a few years ago.

Sure, Ford has produced a video sanitized for my viewing, but it’s still information I probably wouldn’t have noticed if not for YouTube.

–Tony Gnau

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