Marketing Videos Giving Customers Options

All week we’ve been reviewing the video series that Hyatt Regency McCormick Place had us produce. It’s worth examining because it highlights a marketing idea more businesses should consider.

Producing a video these days is a no-brainer. Between company websites and social media platforms, it’s important to let potential clients know what a business does and video is a terrific way to communicate.

The problem is some businesses produce a single video and leave it at that. In many cases this is fine, but if a company offers multiple products or services they could be doing themselves, or worse, their customers a disservice.

Instead of a single video that tries to be all things to all audiences, they may be better off producing a series of short videos allowing viewers to pick and choose which ones interest them. It saves customers precious time, and it also ensures companies get a motivated audience.

The Hyatt Regency McCormick Place sales and marketing staff wanted videos highlighting the hotel itself, the hotel ballroom, the McCormick Place Grand Ballroom, and finally McCormick Place’s West Building.

FEATURED VIDEO– Hyatt Regency McCormick Place: the West Building

Now the hotel’s potential clients can simply choose to learn about the venues that make sense for them.

–Tony Gnau