Marketing Video Series Comes Into Focus

It’s day three of looking at Hyatt Regency McCormick Place’s video series, and today is when the whole concept really comes into focus.

The hotel’s sales and marketing staff opted for a series instead of a single video to give viewers options. They understand that each of their potential clients has different needs, so they wanted them to be able to choose the videos that best apply to their unique situation.

Hyatt Regency McCormick Place is Chicago’s convention hotel. It’s attached to the city’s convention center, McCormick Place, and that fact allows them incredible flexibility in dealing with meeting planners and corporate clients.

I have already shown you videos on the hotel itself and the hotel’s ballroom, but the videos I’ll show today and tomorrow are great examples of why giving clients viewing options is a nice way to go.

Working from the perspective of a client who needs to host a HUGE event… I’ve stayed at Hyatt hotels in the past, so I don’t feel like I need to watch the hotel video. My event is way too big to host at a hotel ballroom, so I know I don’t need to watch that video. I look at the video lineup a little further and see options for McCormick Place’s Grand Ballroom and West Building… now those are videos I’m interested in!

VIDEO– Hyatt Regency McCormick Place: the Grand Ballroom at McCormick Place

No need to waste valuable time watching a single video that includes every aspect of what the hotel complex has to offer. The client can simply jump to the one that interests them.

Tomorrow, we’ll wrap-up the series with a look at the West Building.

–Tony Gnau