Marketing guru Seth Godin gets it. He’s blogged about the temptation to make online marketing messages longer, and how that doesn’t always make them better.  He’s right and video is a perfect example.

A marketing video is not the medium to communicate as much information about a company, campaign or product that you can. Video is about making a good first impression. Keep it short and sweet, then let the customer seek out more information if they want it.

–Tony Gnau

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