Corporate America… we get it. You want carefully scripted corporate videos, most likely approved by your executives and possibly your legal team. Guess what? We’re not listening.

You can spend lots of time and money controlling your message, but if nobody’s paying attention what’s the point? People surfing the web can spot these canned corporate messages a mile away and won’t be influenced.

An authentic message on the other hand can win them over. Produce a video that features your employees, and let them talk about the company unscripted. Ask a loyal customer if you can feature them in a video, and  let them tell people what it’s like working with you.

Authentic messages like these will connect with an audience and help win new customers.

–Tony Gnau

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