Did you know the average story a reporter puts on your local TV news is just one minute and 30 seconds long? It might not seem like much time, but you can tell a good story in that amount and get in lots of useful information as well.
Creating web videos is similar to TV news. You have to grab your audience and keep them interested. If you don’t they’ll just click away.
The following is a one-minute corporate video. It’s a great example of how you can get your message across quickly.