It’s About The Audience

Marketing guru Seth Godin was blogging the other day about campaigns and who they aim to please. This is something you should always keep in mind when producing a marketing video.

Considering the audience is crucial to success. If you’re producing a video simply for your own gratification, it’s probably not going to do much to help your company’s marketing effort. One the other hand, if you produce a video for your audience and its needs, you’re more than likely creating something with impact.

A good rule of thumb… when you’re looking at a script or watching a first-cut, try to put yourself in your customer’s shoes and simply ask… why do I care about this? ¬†How is this video relevant to my business and what I do?

If you come up with an answer, your video is on the right track.

–Tony Gnau