iPads Clear The Way For Dynamic Marketing

Computer tablets like the iPad are on the rise, and that’s good news for marketers. Static ads are out, interactive ads are in, and eMarketer reports that a new study clearly shows people prefer messages that engage the reader… or should I say, “viewer?”

That’s because these tablet ads can include video, and no surprise that’s something attracting consumers. A separate study done last fall reveals iPad users are 86% more likely to look at a marketing message that contains dynamic images like video.

Yet another medium where the power of video prevails.

–Tony Gnau