Computer tablets like the iPad are on the rise, and that’s good news for marketers. Static ads are out, interactive ads are in, and eMarketer reports that a new study clearly shows people prefer messages that engage the reader… or should I say, “viewer?”
That’s because these tablet ads can include video, and no surprise that’s something attracting consumers. A separate study done last fall reveals iPad users are 86% more likely to look at a marketing message that contains dynamic images like video.
Yet another medium where the power of video prevails.