HR Videos Can Boost Employee Morale

Dillanos Coffee

A fun HR video is a great way to boost employee morale, and I recently came across some good examples. Dillanos Coffee Roasters was recently featured on Chris Locurto’s blog and the EntreLeadership podcast. The company produces a bunch of videos, but its YouTube channel is mostly devoted to making the company’s employees laugh. 

What a great idea for HR departments everywhere.

I’m not going to build-up the videos into something they’re not. The production quality leaves a lot to be desired, but that’s what you get producing things in-house without professional help. Here’s the thing though…

Who cares?

The videos aren’t meant for me or you. They’re meant for the men and women who work there. I didn’t really get any laughs out of the videos I watched, but I’m sure the people who work at Dillanos love them.


Company leaders are following the first “rule” of video production. Always keep the focus on your audience. They’ve created a culture of fun around Dillanos, and these videos are a flection of it.

When you think about it from that perspective, these videos are winning productions.

–Tony Gnau