Evening with an expert
The first one comes via Justin Massa at Food Genius. He was one of the speakers last week at ChicagoAMA’s “Evening with an Expert.” The topic for the evening was the Age of Agile Marketing and Justin related his speech to the theme by talking about what he and Food Genius do… deliver Big Data to the food industry.
A lot of what he talked about was how to use Big Data to help guide the marketing decisions businesses need to make in our ever-changing world. One of his takeaways in particular caught my attention because it’s just as relevant to video as it is to Big Data.
Justin said, “Know who you are.” I don’t care whether we’re talking about Big Data or video, that’s an important point.
How it applies to corporate video production
Your videos should mirror the type of business you have. What’s your company culture like? That’s the guiding light for your videos.
If you have a strong and traditional business, that’s how your videos should look and feel. If your team comes to work everyday wearing jeans, t-shirts and flip-flops, your videos should reflect that loose vibe. Knowing who you are will set the tone for everything from the shooting style to the music bed the plays under the video.
Staying true to who you are can often be the first step to a successful video project.