How Identity Shapes Your Corporate Video Production

ChicagoAMA Agile Marketing 1Over the next couple of days, I’m going to touch on some pretty basic themes. Themes we all know, but important ones that bear reminding… especially when it comes to corporate video production.

Evening with an expert

The first one comes via Justin Massa at Food Genius. He was one of the speakers last week at ChicagoAMA’s “Evening with an Expert.” The topic for the evening was the Age of Agile Marketing and Justin related his speech to the theme by talking about what he and Food Genius do… deliver Big Data to the food industry.  

A lot of what he talked about was how to use Big Data to help guide the marketing decisions businesses need to make in our ever-changing world. One of his takeaways in particular caught my attention because it’s just as relevant to video as it is to Big Data.

Justin said, “Know who you are.” I don’t care whether we’re talking about Big Data or video, that’s an important point.

How it applies to corporate video production

Your videos should mirror the type of business you have. What’s your company culture like? That’s the guiding light for your videos.

If you have a strong and traditional business, that’s how your videos should look and feel. If your team comes to work everyday wearing jeans, t-shirts and flip-flops, your videos should reflect that loose vibe. Knowing who you are will set the tone for everything from the shooting style to the music bed the plays under the video.

Staying true to who you are can often be the first step to a successful video project.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.