Marketing guru Seth Godin was blogging about first impressions the other day. He basically confirmed the old adage that you only get one chance to make a good one. How true.
It’s a nice reminder for anyone producing a video. What if this is the first time someone has “contact” with you? Will they walk away from the video confident in your abilities or product? Will they want to learn more about you or your company?
A good video will do exactly that.