Figuring out what a customer needs, expects, and then surpassing it. Tough to do in some cases, easy in others, but you should always give it a try.
It doesn’t have to be a big gesture. For us, it often involves including a little piece of video our client isn’t anticipating. I got to do that last week and it always makes me smile. I can’t wait to hear back from the client about the little surprise we slipped into their video.
Little things go a long way to satisfying a client.