I mean that literally. Going above and beyond the call of duty often pays off.

Sure, you can and should charge for added work you do or extra hours you spend meeting a tight deadline. You might even charge at a premium rate, but that’s not what really pays.

What pays is doing a great job for someone when they really needed it and knowing… they’ll be back.

When you go above and beyond to complete a project, you’re earning a repeat client. So while the added revenue from that project is nice, it’s all the future revenue you’re securing for your business that’s the real reward.

–Tony Gnau

This entry was posted by Tony Gnau and is filed under Public Relations/Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.