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We just recently wrapped-up a few new projects, so I thought I’d take the week to highlight them and some of the lessons they can provide anyone creating a website video.

Today’s selection is an example of one of our Elevator Pitch Videos. It’s the least expensive and least involved of the types of videos we do, but it’s a great way for small business owners to get a quality “About Us” video for their websites.

CGO Wealth Management is in the process of creating a new website and thought it was important to incorporate a video. When I spoke with owner Claude Ohanesian for the first time, there was something that struck me about his message for prospects. He really wanted them to understand that he genuinely cares about his company’s clients.

I knew right away that video was going to be a good fit because that’s what video can do better than every other marketing platform. It helps convey feelings.

Adding authenticity to your website video

“What we want to do more than anything else is give our people the comfort that someone cares about them.”

That’s what Claude said during our interview. As words on paper or on a screen, it looks nice enough. Do you get any emotion from it though? Probably not.

Now, try watching the video. It’s a totally different story. He sounds and looks sincere.

That’s the power of video. Reading the words don’t do them justice, but when you hear them coming from him they carry greater weight. It lends a whole other level of authenticity to his marketing.

Adding a genuine message to your website video creates a great first impression for anyone visiting a company’s website.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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