Focus Your Message

It’s easy to lose focus while producing a video. During the shoot you’ll see things you didn’t think of in advance, ideas will flow while creating a script, and all sorts of innovation can take place during editing.

All of those things can go a long way to improving a video, but don’t let them be a distraction either. Every time something new is added to the process, ask yourself something.

How does this further my message? Is this necessary? Does this benefit the audience or is it just for my glory?

Keeping your focus can be a painful process. Leaving out a great shot, killing a terrific sound bite, tightening up the editing… all hard to do.

Focus on the message. Your video will turn out better.

–Tony Gnau