Wait a second!? It’s Archive Friday. T60 usually doesn’t post a blog on Friday. It’s a day to unabashedly promote its past videos!

Well, today we can serve you as well as our shameless plug. :-)

All week we’ve been highlighting Christmas videos and how they can serve companies in their PR/marketing efforts. In most cases, it’s simply putting a holiday spin on the same types of videos businesses should be doing all year-long.

Demonstrating company culture, focusing on charity efforts, highlighting standout employees, and now… promoting company events.

T60 has done a couple of videos in the past for NBA All-Star Chris Bosh. While he was playing for the Toronto Raptors, we were hired to document his annual Christmas party for local kids.

• VIDEO: Bosh Christmas Bash

Businesses hold all sorts of holiday events. Having a video produced like this allows them to share the experience via social media, and also provide a terrific promotional tool for the next year.

–Tony Gnau

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