CBS’s Steve Hartman is my favorite features reporter. He also happens to be one of the generous journalists whom I consider a mentor… offering a young reporter all sorts of critiques to improve their storytelling.
Every year Steve follows around Secret Santa. You can see the 2011 story and a few from past years at the following link to cbsnews.com. All of them are AWESOME!
Here’s the thing to keep in mind while you watch them… you have generous people like this working at your company. Whether they donate their time or money, your employees are giving back at this time of year… so help them.
Producing a video that highlights their efforts can help their cause. Your business can share the video with its followers, the employee can share it with their friends, and the benefiting charity can share the video with its supporters.
Today’s video serves as your reminder to spotlight the people doing good at your company.