Before the camera ever rolls, maybe the most important step to creating a great video is picking the person who’s going to produce it.

Make no mistake about it, you’re not selecting an ordinary contractor to work for your business. You’re hiring an artist.

Every producer has a different style, a different vision. That’s why I think it’s important for you to meet with the person who’s actually going to produce the video and not just a salesperson.

Look at their work. Let them talk about their vision. Is it a good match for your company’s style? Will they work well with your team? Do they fit your culture?

All good questions to ask yourself.

–Tony Gnau

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