Make no mistake about it, you’re not selecting an ordinary contractor to work for your business. You’re hiring an artist.
Every producer has a different style, a different vision. That’s why I think it’s important for you to meet with the person who’s actually going to produce the video and not just a salesperson.
Look at their work. Let them talk about their vision. Is it a good match for your company’s style? Will they work well with your team? Do they fit your culture?
All good questions to ask yourself.