We have some low-cost options, but if you want full-service storytelling it’s going to cost you at least $4,000. Some company’s don’t blink at that. For others, it’s a big commitment.
Return on investment is something every business has to judge on their own, but there are some statistics out there that can help guide you. Here are some I have come across recently…
Marketing Pros Find a Video ROI
Video ranks 2nd with marketing professionals (51.9%) as the type of content with the best ROI. | eMarketer
People Act After Watching Videos
About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. | Oracle
Video ROI even touches top executives and decision makers
65% of senior executives have visited a vendor’s website after watching a video. | Forbes | Insights
Video Isn’t Easy
The highest percentage of marketers (49.8%) describe video content as “difficult to create.” (cough, cough… which is why it’s good to hire a professional video storyteller) | eMarketer
I’m not here to tell you people will watch your video and immediately line-up to buy your product or service. What I will say is if you tell a good story, you’re going to put yourself in a good light… making it easier for people to buy from you.
Video is a great way to create a good first impression. It can help endear you to your prospects, and we buy from people we like.
That’s the power of video. That’s a good return on investment.