My friend Jeremy Nichols turned me in to the following video. It was produced for the University of Wisconsin… and it’s terrific.

Video: Wisconsin Football Experience

One of the things I try to get through to clients is that you can communicate a lot without saying much. Video is about emotion. If you have great visuals, all you need is music and a storyteller who can weave everything together.

This video is a great example. There’s a little gameday audio, but not much. The rest is well-shot video, music and atmosphere.

You want a corporate video that paints a picture of your business? Don’t get hung-up on the company “script.” The more you script, the more it sounds scripted.

The less you script… the better your video will feel.

–Tony Gnau

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