Feature Your Office Superstars

Who are your office superstars? Employees who shine. The type of people who make you smile whenever you see them.

Whether it’s a V.P. or the person who runs the coffee cart, these are the types of people you should be featuring in your company’s video content.

Video is all about emotion. When people walk away from viewing your videos, you want them to leave with the feeling… that looks like a pretty good company.

Notice I wrote, “feeling.” That’s what video excels at providing. A good video gives the audience a sense of what your company culture is like, so why not feature the people who make it what it is?

If you employ someone who puts a smile on your face, share that person with customers and potential customers alike… because your office superstar will probably do the same for them.

–Tony Gnau