Fear Not, Trust In Video

PR maestro Gini Dietrich recently blogged about the reasons she’s heard why some executives refuse to buy-in to the social media scene. Frankly, many of the reasons are legit, but that doesn’t give these business leaders a free pass.

The truth is many of them are simply afraid, but if they could fight through their fears there are now opportunities to do great things… connect with clients and prospects… market in ways companies couldn’t do in the past.

Hello? Video! Companies can now deliver video on their own terms.

Video allows companies to take clients and prospects behind-the scenes, introduce them to great people at the business, and show how the company is solving clients’ problems.

YouTube, Vimeo, Facebook, Twitter, email campaigns… they’re all in play. Any company that embraces social media can harness the power of video.

–Tony Gnau