I just read about McDonald’s naming its first social-media chief. His job priorities…

1. use social-media to build the business
2. manage customer problems
3. outreach to target groups

Let’s hope he reverses that order.  Actually, let’s add one… connect with people.

We all want to grow our businesses, but social-media should first and foremost be about developing a relationship with people. If the business grows because of that effort, great, but that shouldn’t be the motivation.

Now… if I could only convince them to make the McRib a full-time menu item.

–Tony Gnau

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